Permanent Data Storage
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Ego Trip

History

Ancient cave drawings, the printing press and every form of art reveal a rich, human tradition of preserving stories for future generations. This tradition served us well in the industrial age by providing a record of those who preceded us.

Then came the information age. Vinyl record albums were replaced by cassette tapes which were then replaced by iPods. Portable, temporary storage became our new reality. Who among us fifteen years ago would have believed that Eastman Kodak would discontinue its popular Kodachrome film? Most creativity today is developed and saved in a digital format. It's convenient, affordable and portable. What's not to like?

The dark side of this digital goodness is that it's fragile. Countless hours of labor can be gone in an instant, leaving us feeling devastated, confused and helpless.

The Cranberry DiamonDisc was born when Dr. Barry Lunt, a professor at Brigham Young University, took his Boy Scouts to visit the Anasazi Indian petroglyphs near Price, Utah, and noticed the images on the rock surface were not paintings, but actual etchings.

The ancient Anasazis had chipped away the dark rock to expose the lighter layer beneath. Their writings endure because they created a physical change in a stone surface.

When Dr. Lunt was tasked with creating a permanent, digital storage solution, he remembered the technique of the Anasazis and applied it to optical storage technology.

Cranberry is excited to make this revolutionary, ancient technology available to the general public.

Our core values stem from our mission to enrich the human experience. To that end, we believe:
  • Each of us has an obligation to bless future generations by preserving our digital memories.
  • Your files are irreplaceable. We must safeguard them.
  • Companies are part of our collective experience, so we must make them run better.

Thanks for hearing our heart. And now we'd love to hear yours. Here is our contact information.