Press Release by David McInnis
Fat Brain Toys' Unique Toy Chalktrail Nominated for 2012 Fat Brain Toy Award
Ferndale, WA (CRANBERRY) September 13, 2012 – Fatbrain Toys is happy to announce the nomination of Chalktrail for Fat Brain Toys’ 2012 Fat Brain Toy Award. In only a short time, Chalktrail went from a campaign on Kickstarter to second place on Fat Brain Toys’ Best Selling List, outselling over 7,000 other toys after just two weeks of sales.
“Each and every year, we evaluate thousands upon thousands of toys in hopes of finding ‘a needle in the haystack’. Chalktrail is that rare toy that harnesses the boundless energy of a child into life-size creative expression. A true innovation, Chalktrail represents all the things that Fat Brain Toys stands for - quality, creativity and activity,” commented Mark Carson, President of Fat Brain Toys.
Since its unveiling at the New York Toy Fair in February 2012, Chalktrail has garnered acclaim from publications like Gizmodo, Gizmag, Parents Magazine, Canadian Family, Raising Cool Kids, Child MODE and others. Parents Magazine dubbed it one of “The Coolest Toys at the Toy Fair 2012.”
Chalktrail’s unique and inventive design encourages bike riding and chalk drawing as a combined, active way to express creativity. A child can attach the simple wishbone design to the back of the bicycle with no tools or parent’s help. A variety of colors are available to suit individual style, and the design accommodates all sizes of bicycle frames, so any family member can participate. Add a piece of chalk, and bikers can instantly begin creating their own chalk trails as they ride.
Chalktrail was created when designer and inventor Scott Baumann observed his own kids riding bikes and playing with sidewalk chalk.
He explained, "It went something like this: On the bike, off the bike, draw with chalk, back on the bike, back off the bike, draw some more. I started wondering why nobody had ever combined the two activities so kids could ride and draw at the same time.”