Did you know a Whatcom County company was one of the first to lead the charge in content marketing? Way back in 1997, before content marketing was even a thing, a young entrepreneur by the name of David McInnis started a company in Ferndale, WA called PRWeb.
Did you know that podcasts are one of the fastest growing mediums today? As a matter of fact, over 100 million Americans have listened to a podcast in their lifetime. Over 21% of Americans 12 and older (57 million Americans in total) have listened to a podcast in the past month and over 13% of Americans listened to a podcast in the last week.
I spent the morning scrolling through popular news sites and checking out the content recommendations that appear at the end of each article. There’s some pretty crazy stuff happening down there and I’d be lying if I said I wasn’t tempted to find out what “shocking secrets” the Andy Griffith show harbored.
Today, we're going to take a break from content marketing and highlight some good old fashioned jokes... about content marketing. If you know any others leave them in the comments below. Enjoy!
You’ve seen them. They’re the content recommendations “from around the web” that appear at the end of your favorite news story or blog post. They’re meant to offer readers a better web experience by directing them to relevant content. Typically an advertiser pays a website to make the recommendation in order to direct traffic back to the advertiser’s website for whatever reason. Kind of like what advertisers used to use banner ads for.
TGIF! And what a better way to spend the day than hanging out with our favorite women bloggers, activists, celebrities and top brands in the content marketing industry at the 2016 BlogHer conference. We only have one day to spend down here in sunny southern California , so there’s much to do.
A recent article in The Huffington Post indicated that legal professionals are finding serious success with content marketing. This comes as no big surprise, however, when you consider the following statistics:
If the goal is to provide a “better web” why are sponsored content articles ruining the web browsing experience for most users?
The online advertising industry is booming. Worldwide, over $130 billion dollars will be spent on digital ads in 2016 alone. That’s a lot of money changing hands. With so much cash being pumped into digital advertising, it’s surprising how little marketers know about how digital ads are bought, sold and placed online.
Most ads are placed on different websites through an ad network or ad exchange. There are certainly other ways to get your ads placed online, but ad networks and exchanges tend to be the most predominant. You can certainly reach out to all the publishers (i.e., websites) where you would like your ad to appear and broker deals with them, but as you can imagine that would take an enormous amount of time and effort, especially if you’re looking to get your ad placed on thousands of websites.
A click through rate is defined as the “ratio of users who click on a specific link to the number of total users who view a page...It is commonly used to measure the success of an online advertising campaign for a particular website.”