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Why You Need to Add Podcasts to Your Content Marketing Arsenal

Posted by Gerald Craft on August 19, 2016

Did you know that podcasts are one of the fastest growing mediums today? As a matter of fact, over 100 million Americans have listened to a podcast in their lifetime. Over 21% of Americans 12 and older (57 million Americans in total) have listened to a podcast in the past month and over 13% of Americans listened to a podcast in the last week.

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Topics: Content Marketing, Cranberry Radio

Content Recommendations and Content Discovery: The Awful Reality

Posted by Gerald Craft on August 16, 2016

I spent the morning scrolling through popular news sites and checking out the content recommendations that appear at the end of each article. There’s some pretty crazy stuff happening down there and I’d be lying if I said I wasn’t tempted to find out what “shocking secrets” the Andy Griffith show harbored.

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Topics: Content Marketing, Content Amplification, sponsored content

Let’s Take a Break from Content Marketing with Some Good Old Fashioned Jokes… About Content Marketing

Posted by Gerald Craft on August 11, 2016

Today, we're going to take a break from content marketing and highlight some good old fashioned jokes... about content marketing. If you know any others leave them in the comments below. Enjoy!

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Topics: Content Marketing, fun

Why Most Content Recommendations Are No Better than Banner Ads

Posted by Gerald Craft on August 09, 2016

You’ve seen them. They’re the content recommendations “from around the web” that appear at the end of your favorite news story or blog post. They’re meant to offer readers a better web experience by directing them to relevant content. Typically an advertiser pays a website to make the recommendation in order to direct traffic back to the advertiser’s website for whatever reason. Kind of like what advertisers used to use banner ads for.

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Topics: Content Marketing, Content Amplification, publishers, sponsored content

Lots of Experts Among Us at BlogHer 2016

Posted by Gerald Craft on August 05, 2016

TGIF! And what a better way to spend the day than hanging out with our favorite women bloggers, activists, celebrities and top brands in the content marketing industry at the 2016 BlogHer conference. We only have one day to spend down here in sunny southern California , so there’s much to do.

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Topics: Productivity Tools, Content Marketing, Cranberry, publishers

Lawyers and Attorneys See Big Gains with Content Marketing; Tips for Success

Posted by Gerald Craft on August 03, 2016

A recent article in The Huffington Post indicated that legal professionals are finding serious success with content marketing. This comes as no big surprise, however, when you consider the following statistics:

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Topics: Content Marketing, Content Strategy, Customer Relationships, Content Amplification

It’s a Shame What Sponsored Content Has Done to the Internet Today

Posted by Gerald Craft on August 02, 2016

If the goal is to provide a “better web” why are sponsored content articles ruining the web browsing experience for most users?

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Topics: Content Marketing, publishers, sponsored content

Providing Transparency for Publishers and Advertisers

Posted by Gerald Craft on July 27, 2016

The online advertising industry is booming. Worldwide, over $130 billion dollars will be spent on digital ads in 2016 alone. That’s a lot of money changing hands. With so much cash being pumped into digital advertising, it’s surprising how little marketers know about how digital ads are bought, sold and placed online.

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Topics: native advertising, Cranberry, publishers

Why Click Through Rates Are Really Not Important

Posted by Gerald Craft on July 26, 2016

A click through rate is defined as the “ratio of users who click on a specific link to the number of total users who view a page...It is commonly used to measure the success of an online advertising campaign for a particular website.”

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Topics: Content Marketing, Bounce Rates, Content Strategy, Customer Relationships, Content Amplification

Why Publisher's Prefer the Content Gist for Sponsored Recommendations (Infographic)

Posted by Gerald Craft on July 20, 2016
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Topics: native advertising, content gist, publishers

    

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